With this project, I wanted to expose a specific side of teen and young adult culture it in its yearning for aesthetic.

The rise of e-cigs has brought with it a rise in nicotine-addicted youth, but also an unavoidably loud cringe that is inherent of the gaudy elements that make up an e-cigarette— whereas the classic cigarette is, to style society, a timeless accessory of identity that seemingly elevates ones’ aesthetic.
While romanticized by young people making it their edge, secretly hoping to be seen holding one, the truth is that it acts as more often a prop than anything when probably in their pocket is a Strawberry Kiwi flavored device with a lot more nicotine in it, but with a lot less elegance.

Teens and adults all the same invest in e-cigarettes- and most of the ones you see aren’t the groundbreaking Juul either. Disposable E-cigs are the craze that destroys the environment and keeps you buying without ~fully~ committing to a bad habit. Nowadays, smoking is coming back into style with the same popularity it had before the 2000s, but it’s got a whole new look that people don’t want to be seen with.

For this project, I remade old cigarettes ads, but with a twist, serving as evidence of an under-exposed fixation of our time literally due to it’s lack of a cool aesthetic.
Also, obviously old cigarette ads are laden with messages of misogyny so I just had to play with that.